NEWS RELEASE - FOR IMMEDIATE RELEASE
Contact: Kim Mitchell, Asia Transpacific Journeys Contact: Laurie O’Connell, RTP Interactive
Phone: 303-443-6789 Phone: 970-477-4857
Email: kim@asiatranspacific.com Email: laurieo@rtp.com
Asia Transpacific Journeys Launches New Customer-Focused Website
Award-winning Asia Travel Provider installs Improved Customer Interface and
Interactive Features for Booking Asia Travel Online
BOULDER, CO, and AVON, CO October 15, 2007 – Asia Transpacific Journeys, the leading US-based Asia Travel and Tour Operator, and Resort Technology Partners LLC (RTP), are pleased to announce the launch of a new customer-focused, interactive website. The site, http://www.asiatranspacific.com, is designed to capture Asia Transpacific Journeys’ elegant style, and the natural beauty, iconic landmarks and friendly atmosphere of Asia.
“Honored as a “World’s Best Tour Operator” by TRAVEL + LEISURE, Asia Transpacific Journeys wanted to build a website that reflected their character and expertise, while focusing on quick navigation paths and travel booking features,” said Jerry Nichols, vice president at RTP Interactive. “The new site invites visitors to journey beyond the ordinary with an Asia Pacific specialist in luxury travel, engaging them with rich images, essential and easy-to-use trip planning information and tools.”
The AsiaTranspacific.com homepage greets the visitor with dynamic and dramatic photographs of Asia infused with a zen-like calmness, overlaid with clear site navigation links. It also utilizes a large screen format and includes features such as adjustable font size.
“Asia is a culturally compelling and visually stunning area of the world. We’ve tried to capture that allure. Great travel experiences begin with initial excitement, and then must be supported by great service and communication. Information must be accessible, but not overwhelm. Our new web site achieves a balance of these components,” says Asia Transpacific Journeys chief executive officer Marilyn Downing Staff.
The new website highlights the 20 countries in which Asia Transpacific Journeys operates, features detailed maps and comprehensive trip information, and includes fabulous photography, which allow travelers to imagine their luxury travel experience in Asia.
"Our travelers want to be able to research our destinations on-line, to determine if they prefer a Small Group Trip or Custom Journey and to learn more about who we are and how we work with them to create the trip of a lifetime," says Downing Staff. "We are a growing and highly reliable travel company. This year we received further industry recognition, earning three Top Travel Specialist awards from Condé Nast Traveler Magazine. We are continually innovating and improving our offerings and travel services to Asia. The new website is a natural next step."
Response to the new site has been enthusiastic. Says Kim Mitchell, online marketing manager at Asia Transpacific Journeys,”Our web visits are way up, as are requests for print materials. Our web design partner, RTP Interactive has delivered a site that is visually rich, user friendly and easy to navigate. Travelers find it easy to get information, complete with the ability to review specific trip particulars, detailed maps and comprehensive itineraries. To date the feedback has been very positive and it has been extremely fulfilling to work with designers who are responsive and understand the luxury travel market.”
About Asia Transpacific Journeys
Asia Transpacific Journeys is a Boulder, Colorado-based tour operator specializing in custom journeys and small group trips to Asia and the Pacific region since 1987. Outstanding service, long-standing connections in Asia and deeply insightful cultural interpretation make them the operator of choice for the American Museum of Natural History, The Harvard and Yale alumni associations, the World Wildlife Fund, and discerning individuals, their families and friends. Asia Transpacific Journeys is the recipient of three “Top Travel Specialists” awards for 2007 from Condé Nast Traveler magazine. For more information, visit www.asiatranspacific.com
About Resort Technology Partners
RTP is the leading provider of integrated technology solutions for travel, resort and recreation businesses. RTP’s solutions are designed to enable customers to increase competitive advantage, manage more effectively and improve the guest experience by integrating RTP software with ecommerce, web design, and distribution services. RTP Interactive, a division of RTP, specializes in providing experiential web design, interactive flash maps, search engine and email marketing, online content management and ecommerce solutions for the resort and travel industries. RTP manages websites for over 300 resorts, tour and travel operators in the U.S. and abroad. RTP is a privately held company headquartered in Avon, CO. For more information, visit www.rtpinteractive.com.
